Finding aid for the L.A.'s Business Team Records MS.124
Lauren Zuchowski Longwell
William H. Hannon Library, Archives & Special Collections, Manuscripts
2017
Loyola Marymount University
William H. Hannon Library, Archives and Special Collections
1 LMU Dr.
Los Angeles, CA 90045
special.collections@lmu.edu
Language of Material:
English
Contributing Institution:
William H. Hannon Library, Archives & Special Collections, Manuscripts
Title: L.A.'s Business Team records
Identifier/Call Number: MS.124
Physical Description:
0.50 Linear Feet
1 document box
Date (inclusive): 1994-2001
Date (bulk): 1995-1996
Abstract: This collection contains marketing materials, official documents, and press items for L.A.'s Business Team.
Physical Location: Section H, Aisle 67, Row B, Bay 1, Shelf 6
Language of Material: English
Access
Collection is open to research under the terms of use of the Department of Archives and Special Collections, Loyola Marymount
University.
Publication Rights
Materials in the Department of Archives and Special Collections may be subject to copyright. Unless explicitly stated otherwise,
Loyola Marymount University does not claim ownership of the copyright of any materials in its collections. The user or publisher
must secure permission to publish from the copyright owner. Loyola Marymount University does not assume any responsibility
for infringement of copyright or of publication rights held by the original author or artists or his/her heirs, assigns, or
executors.
Preferred Citation
[Identification of item], Series number, Box and Folder number, L.A.'s Business Team records, MS124, Department of Archives
and Special Collections, William H. Hannon Library, Loyola Marymount University.
Acquisition Information
Gift of Catherine Deely. Accession number: 2016.36.
Biography / Administrative History
L.A.'s Business Team was one of Mayor Richard Riordan's notable efforts to make Los Angeles more business friendly. It came
out of Riordan's concern that businesses were leaving Los Angeles. Under this program, growing businesses were able to work
with a personal representative in City Hall who advocated for the business and simplified the city's complex processes. Another
aspect of Riordan's project was the New Los Angeles Marketing Partnership (N/LAMP), which presented national ad campaigns
touting Los Angeles' business advantages.
Scope and Content of Collection
This collection consists primarily of press materials for L.A.'s Business Team, spearheaded by Mayor Richard Riordan. Most
of the collection is focused on the beginning of the project in 1995 and 1996. It also includes items related to N/LAMP, a
collaborative project within L.A.'s Business Team.
Arrangement
Series 1: Marketing Materials. Series 2: INC. 5000 Conference. Series 3: Official documents. Series 4: Press Series 5: Audiovisual
Materials.
Related Material
Mayor Richard J. Riordan Administrative Papers (CSLA-17).
Processing Information
Processed in February 2017 by Lauren Zuchowski Longwell.
Subjects and Indexing Terms
Businesses--California--Los Angeles--20th century
Business and politics--California--Los Angeles
box 1, folder 1-2
Marketing Materials Series 1
Undated
Series Scope and Content Summary
Marketing and publicity records created by L.A.'s Business Team for potential clients. Includes one folder of informational
brochures, booklets, and business cards and one box set of marketing materials containing council district overviews and informational
packets.
box 1, Folder 3-4
INC. 500 Conference Series 2
1996
Series Scope and Content Summary
Informational materials for the INC. 500 Conference held on 1996 June 13-15 in Los Angeles, California. Includes one booklet
about N/LAMP given to conference attendees and one schedule of events.
box 1, Folder 5
Official Documents Series 3
1995-1997
Series Scope and Content Summary
City of Los Angeles Business Attraction and Retention Program report dated 1995 June 30. Strategic Plan of Operations for
the Mayor's Office of Economic Development dated 1996 December 23. Memorandum regarding L.A.'s Business Team's media plan
dated 1997 May 2.
Publicity Series 4
Series Scope and Content Summary
News articles and clippings.
box 1, folder 6
Clippings
1994-1996
Scope and Content Summary
"Mayor Proposes Efforts to Keep Firms in L.A.", "Riordan's Personal Efforts Warms the Business Climate", "Pacoima: A Stroke
of Luck for Golf Firm", "The Business of L.A.'s Business Team is L.A.'s Businesses", "City Hall Team Means Business: Going
to Bat for L.A. Companies", and "Operation Enterprise: LABT Gives Business a Reason to Stay".
box 1, Folder 7-8
Magazines
1996-1998
Scope and Content Summary
Inc.: The Magazine for Growing Companies (1996 June) features a multi-page advertisement for N/LAMP. LA Advantage Magazine:
Growing your Business in Los Angeles (1996) includes an article titled "Riordan's Dream Works: L.A.'s Business Team's Success
Story". Business Resource Guide 1998 features an ad for L.A.'s Business Team with photographs of staff. The Essential LA:
The Essential Development Corporation of Los Angeles County includes an informational advertisement.
box 1, Folder 9
Newsletter
1996
Scope and Content Summary
Issue of L.A.'s Business Team's newsletter from the Mayor's office of Economic Development (The Business Report, Vol. 1 No.1
).
Audiovisual Materials Series 5
2001
Series Scope and Content Summary
Video's produced at the end of Riordan's time as Los Angeles mayor in 2001.
Access Note
Access to these materials will require digitization. Advanced notice is required.
box 1, folder 10
The Riordan Years
Subseries Scope and Content Summary
2001 May 25. 15 minutes. Wilkman productions. 2 copies.
box 1, folder 11
Mayor Riordan Needs a Job
Subseries Scope and Content Summary
Produced for the 2001 Radio/TV Correspondents Dinner.
box 1, folder 12
Celebrating a New Los Angeles
Scope and Contents
State of the city video. 2001 June 1.
Use Note
Contains copyrighted materials.
